Ethik Clothing Co, a clothing company based out of New York City, created these Downtown Dwellers tanks, caps and sweaters. The similarities between my blog title and their gear are purely coincidental, but I thought this coincidence was a great opportunity to shine a spotlight on this emerging clothing line!
Their pop-up shops are similar to the type of stores you'd find in the Exchange, and their style is reminiscent of other successful urban clothing brands like OBEY or Crooks n Castles. They have a ton of wicked designs available for viewing on their website (http://ethikny.com/), or you can visit them the next time you head down to NYC.
Here's a little background on the company:
Their innovative designs and creative marketing techniques lead me to believe they'll be a company to look out for. Mac Miller has already taken notice of their success, and I'm sure the rest of the world will soon follow suit.
If you'd like to learn more about them, check out these links: